A seasoned Business Development and strategy Professional, Author and corporate coach and trainer, with over 15 years of experiences in business development, and sales strategies in tech-industry. Specializing in Telecom, and Digital Transformation, Alaa's expertise lies in crafting robust commercial and GTM strategies, managing and leading regional sales and business development experts to drive business growth and expand networks, especially in the MEA regions.

 

In his two published books, "The Secret Codes" and "The Infinity Formula," Alaa has spent over 10 years aiming to craft the ultimate sales formula, one that could exponentially enhance the chances of closing a deal for any sales professional. Within his books and training courses, Alaa takes sales, marketing, and business professionals on a journey, exploring the core art of selling and persuading decoding human psychology and decision-making processes, pushing the boundaries of what's possible in the world of sales.

 

Actively involved in corporate training as sales coach and trainer, mentoring sales and marketing teams across different sectors and verticals. His signature training course, "The Sales Sharks," has been instrumental in shaping the careers of many budding sales professionals and has been widely acclaimed for its practical insights and actionable tips.